The next block of blogs will inevitably revolve around Facebook. This is one of the best ways to really target your audience. Getting leads which aren’t your target market are a waste of time and money. Facebook allows you to narrow your audience by selecting the Location, Age, and Gender to specifically target the viewers you want to be clicking through to your page/website.
This week I’ll be looking at PPC advertisements, also known as sponsored Ad’s. As you would have read in my previous blog posts (if you didn’t yet have a read!), using FB PPC you are paying per viewers clicking on your link. Just like in Google PPC, you can set a daily budget on how much you’re willing to spend.
Getting started is really easy. If you have already got your page created, Facebook will automatically generate your Ad for you. All you need to do is customise for viewer demographics and your set!
As shown in the picture above, click ‘Create Ad’ above the other sponsored advertisements. Facebook breaks it up into 3 steps.
1. Build your Facebook Page
Step 2: Connect with people
Step 3: Engage your audience
Here is a case study from Facebook on a business called Wine Market Australia.
For their advertising campaign on Facebook, Wine Market Australia (WMA) wanted to:
- Engage with fans and acquire new customers
- Develop its Facebook Page into a fully operational sales channel
- Create strong brand credibility
- $15K+ per month in revenue from e-commerce shop on Facebook with $60K generated in last three months
- 450 orders from unique customers on their Facebook Page coming from 3% of total fans
- 36% increase in number of fans over last 3 months as a result of Facebook Ads campaign
- 35K daily unique users who are seeing content from their Facebook Page[5
This is definitely one of the better success stories out there and you need to be sure your getting your monies worth, so make sure your keeping track on what return your getting for your budget. And if ever in doubt, use a professional.
Here is a Melbourne based company that can fully customise your Facebook and other social media platforms to get your business the best results.
Have you tried using Facebook advertising before? Did you find it user friendly to set up? What were your goals (sales, likes, brand awareness)?